Represent your brand

Apr 8, 2013 13:11 · 161 words · 1 minute read | brand | experiences | axis bank | mistakes |

When you talk to your customer, you’re representing the brand that the customer pays to use.

When the customer walks into your brick and mortar establishment, the last thing you should be giving him is a blame on another branch of your brand for having screwed up his experience.

You’re doing no good to the customer, doing no good to your brand and you’re effectively wasting his time and spoiling your reputation.

How about you quickly figure out how to get things going in the right direction?

Without blaming your counterparts… Without blaming the customer for a sorry start to a bright and sunny Monday morning… Without blaming the hot, scorching Chennai Sun…

Dear Axis bank, I love you folks and probably still love the way you get things done for me. I think I’ll let this ONE bad experience pass!

Everyone makes mistakes! The only problem people have is with collectively owning up a mistake and working towards fixing it!